If you’re an email marketer, you know that a well-written email can be the difference between a sale and a missed opportunity.
With that in mind, here’s a list of common email writing mistakes that can kill your sales:
1. Poor Subject Lines
Your subject line is the first thing people see when they open your email, so it needs to be attention-grabbing and relevant to what they’ll find in the body of the email. If your subject line doesn’t do that, people will simply delete the email without even reading it, and you‘ll never get the chance to convert them into a lead or a sale. Here are some things to keep in mind when crafting your subject lines:
– Keep it short and to-the-point.
– Include a call-to-action, such as “click here” or “buy now.”
– Make it relevant to the content of your email. For example, if your email is about an upcoming webinar, you might want to use a subject line like “Attend this webinar to learn how to…” instead of “Webinar registration is now open.“
– Use a relevant keyword in the subject line to help people find your email when they search for it in their email client.
2. Poor Body Content
The body content of an email is just as important as its subject line. You’ve got to make sure that your message is concise, clear, and to the point, and that you include all the information that your readers need to know to make a decision about buying from you or not.
Here are a few things to consider when writing your body content:
– Keep it to one page.
– Use bulleted lists to break up your content and make it easier for readers to scan and absorb the information.
3. Lack of Calls to Action
Calls to action are an integral part of any email marketing campaign. They tell your readers exactly what you want them to do next, and they can be as simple or as complex as you need them to be in order to get your readers to take the next step in your sales funnel.
When it comes to calls to action, there are two main types: “open” and “close”. An open call to action tells your readers what they need to do to get started, while a close call to actions tells them what to do after they get started.
For example, a “Buy Now” close call might look like this:
“Click here to learn more about our new product and get a free sample“.
On the other hand, an “Add to Cart” open call might be like this (assuming that you have an add to cart button in your email):
” Add to Cart “
4. Too Many Emails
Email marketing is a great way to build a relationship with your customers and prospects, but if you send them too many emails, they may get annoyed and unsubscribe from your list. Make sure that you only send them emails that are relevant to them and that they actually want to receive.
5. Too Much Personalization
Personalization is an important part of email marketing, but too much of it can be a turnoff for your readers. If you send too many personalized emails, your readers may feel like they‘re getting too many messages from you, which can turn them off and make them unsubscribe.
6. No Images
Images are a powerful way to add visual interest to your emails, so don‘t be afraid to use them in your emails.
7. Poor Grammar and Spelling
Grammar and spelling errors in emails can turn off your readers, so make sure to proofread your emails before sending them out.
8. Poor Design
Poor design can make your emails look unprofessional, and it can also make it harder for people to read and understand your message.
9. No Social Proof
Social proof is the idea that people are more likely to do something if they see that other people are doing it. So, if you want people to take a certain action, it‘s a good idea to include social proof in the form of testimonials, case studies, or other examples of other people who have done the same thing.
10. Poor Landing Pages
Landing pages are the pages that people land on when they click on a link in an email. They can be simple or complex, depending on your needs, but they are a critical part of your overall email marketing strategy.
11. Poor Lead Nurturing
Lead nurturing is the process of following up with your leads over time to get them to convert into sales. It can be done in a variety of ways, but the most common is to send a series of emails to your leads to keep them interested in what you have to offer.
12. Poor List Segmentation
List segmentation is one of the most important things you can do to improve your email marketing campaigns. It helps you target the right people with the right messages at the right time.
13. Poor Content Quality
Content is the lifeblood of any marketing campaign, and email marketing is no exception. The quality of your content can make or break your campaign, so be sure to only send high-quality content to your subscribers.